Senior-level PPC decisions,
computed — not guessed.

Drop in your Bulk sheet and Search Term report. The engine applies Bayesian CVR & RPC smoothing with hierarchical priors, posterior loss probability and confidence-weighted bid steps — then hands you bids, pauses, negatives, harvests and budget moves in one Amazon-ready file.

Bid engine bid* = tACOS × RPĈ Pause logic P(loss) posterior Harvest auto → exact Budgets utilization-aware

✓ INPUT — 01 Bulk sheet Download with ID columns — required for update rows ✓ INPUT — 02 Search Term report Powers negatives & harvest (recommended) ✓ INPUT — 03 · OPTIONAL Previous period bulk Unlocks WoW trends, per-target deltas and top movers

Target ACOS %

Data window days

Break-even ACOS %

⚙ Advanced engine parameters

Prior strength K clicks

Max bid down %

Max bid up %

Min bid $

Max bid $

Pause probability

Negative min clicks

Negative probability

Harvest min orders

Harvest max ACOS ×

Budget up %

Budget utilization %

Low impression floor

Low traffic bid up %

Min clicks for bid call

No-sales spend $

AI LAYER

Relevance Judge & Executive Brief

Optional LLM layer. Runs through the secure API. The server enforces each client's AI consent — requests from AI-disabled clients are rejected.

Provider

Model server-validated

Judge min clicks

Product catalog one per line: ASIN = product title (adds context on top of the server-side client profile)

Bulk rows

Search terms

Recommendations

Spend

Sales

Account ACOS

–

Selected

Approved

Recommendation Center

Every call ships with its formula, posterior statistics and data confidence.

Sel	Decision	Action	Campaign	Ad group	Target / term	Cur → New	Metrics	Model	Reason / formula
📡 Upload your files, then hit ▶ Run analysis.

PPC Engine Cloud · Bayesian bid intelligence · decisions & snapshots sync to your workspace Built by a marketplace operator — not a software company.

Senior-level PPC decisions,computed — not guessed.

Recommendation Center

Executive Brief

Senior-level PPC decisions,
computed — not guessed.